You shouldn’t have to publicly humiliate AT&T to get usable internet


Illustration by Alex Castro / The Verge

Earlier this month, Aaron Epstein spent $10,000 to buy an ad in The Wall Street Journal to tell AT&T’s CEO he wasn’t happy with his internet service — service that was limited to a paltry 3Mbps (via Ars Technica). Now, AT&T has him hooked up with a fiber connection, and he’s getting over 300 Mbps up and down. All it took was getting interviewed by Ars, the ad going viral on Twitter, and a Stephen Colbert mention.

In his ad, the North Hollywood, CA resident says he’s been an AT&T customer for 60 years (and backs it up with a email address), and says he’s disappointed that the company isn’t keeping up with competitors when it comes to his area’s internet. Less than two weeks later, AT&T techs had him hooked up, though the…

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