Hasbro’s new $700 Optimus Prime toy can finally transform all on its own

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Transformers are some of the most iconic toys around — an action figure and a car! All in one! A true bargain! But as modern Transformers toys have gotten more complex, they have also become an absolutely huge pain to actually transform from car to robot and back again, often requiring multiple shame-filled trips back to the trashcan where you threw it in a fit of hubris.

Hasbro is finally fixing that problem. Not by making the toys simpler, but by making them a lot more complicated and expensive in the form of its new $700 Optimus Prime Auto-Converting Programmable Advanced Robot, which thanks to the power of real robotics technology (in the form of 27 servo motors and a mobile app) can actually transform all by itself.

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